Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising (Q2699027)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising |
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Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising (English)
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26 April 2023
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sponsored search advertising
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stochastic modeling
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dynamic programming
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dynamic bidding
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