Optimal keyword bidding in search-based advertising with target exposure levels (Q2253553)
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scientific article; zbMATH DE number 6321980
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Optimal keyword bidding in search-based advertising with target exposure levels |
scientific article; zbMATH DE number 6321980 |
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Optimal keyword bidding in search-based advertising with target exposure levels (English)
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27 July 2014
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Internet
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search advertising
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pricing
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nonlinear optimization
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knapsack problem
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0.8814141154289246
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0.8245825171470642
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0.8224856853485107
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0.7879063487052917
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0.753618597984314
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