Optimal Budget Allocation Across Search Advertising Markets (Q3466774)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Budget Allocation Across Search Advertising Markets |
scientific article |
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Optimal Budget Allocation Across Search Advertising Markets (English)
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25 January 2016
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sponsored search
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budget allocation
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budget strategy
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search markets
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