Stochastic optimal budget decision for advertising considering uncertain sales responses (Q2643935)
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scientific article; zbMATH DE number 5183222
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Stochastic optimal budget decision for advertising considering uncertain sales responses |
scientific article; zbMATH DE number 5183222 |
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Stochastic optimal budget decision for advertising considering uncertain sales responses (English)
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27 August 2007
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decision analysis
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advertising
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stochastic optimal policies
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market utility
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0.91039324
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0.8902191
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0.8880844
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0.88054836
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0.87915015
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0.8762282
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0.87301636
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