Risk behaviour and optimum advertising with a stochastic dynamic sales response (Q4724429)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 3997555
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Risk behaviour and optimum advertising with a stochastic dynamic sales response |
scientific article; zbMATH DE number 3997555 |
Statements
Risk behaviour and optimum advertising with a stochastic dynamic sales response (English)
0 references
1987
0 references
marketing
0 references
stochastic (diffusion) sales response model
0 references
advertising
0 references
reflecting boundaries
0 references
0.91039324
0 references
0.8927427
0 references
0.87194645
0 references
0.8652517
0 references
0.86235636
0 references
0.8586116
0 references
0.8563622
0 references
0.85600686
0 references
