Dynamics and optimization of a distributed sales advertising model (Q1071646)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamics and optimization of a distributed sales advertising model |
scientific article |
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Dynamics and optimization of a distributed sales advertising model (English)
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1987
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A general sales-advertising model is developed in which the state of the system represents a population distribution over a parameter space. With appropriate interpretations, this can include income, family size, geographic distributions, etc. Effects of information diffusion, interaction, and population migration are included. Under fairly general conditions, it is shown that such models are well-posed and that there exists an optimal control.
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sales-advertising model
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information diffusion
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interaction
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population migration
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optimal control
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distributed parameter systems
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marketing
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