Dynamics and optimization of a distributed sales advertising model
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Publication:1071646
DOI10.1007/BF00938216zbMath0585.90055MaRDI QIDQ1071646
N. A. Derzko, Suresh P. Sethi, Thomas I. Seidman
Publication date: 1987
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
optimal controldistributed parameter systemsmarketinginteractioninformation diffusionpopulation migrationsales-advertising model
Population dynamics (general) (92D25) Diffusion processes (60J60) Operations research and management science (90B99) Controllability, observability, and system structure (93B99)
Related Items (5)
Compactness of a fixpoint set and optimal control ⋮ Advertising a new product in a segmented market ⋮ Optimal distributed dynamic advertising ⋮ Optimal advertising control policy for a new product in segmented market ⋮ Advertising channel selection in a segmented market
Cites Work
- Unnamed Item
- Optimal advertising policy with the contagion model
- Description and control of a continuous-time population process
- Dynamic Optimal Control Models in Advertising: a Survey
- Feature Article—Aggregate Advertising Models: The State of the Art
- Optimal Control of the Vidale-Wolfe Advertising Model
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