Feature Article—Aggregate Advertising Models: The State of the Art

Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Operations research and management science (90B99)

Cited In (58)

Optimal control policies for dynamic inventory systems with service level dependent demand
Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model
A model with switching costs and pulsing optima with some economic applications
Minimization of communication expenditure for seasonal products
Optimal dynamic advertising policies for hereditary processes
Limit cycles in dynamic economic systems
Optimal Budget Allocation Across Search Advertising Markets
Direct marketing of an event under hazards of customer saturation and forgetting
A review of dynamic Stackelberg game models
Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
A dynamic collective choice model with an advertiser
Strategic rivalry for market share: a contest theory approach to dynamic advertising competition
A general model for the marketing of seasonal products
On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model
Competitive dynamic advertising. A modification of the Case game
On deriving and validating comparative statics of a symmetric model of advertising competition.
Feedback competitive advertising strategies with a general objective function
Competitive advertising under uncertainty: a stochastic differential game approach
On modeling the advertising-operations interface under asymmetric competition
Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
A duopolistic model of dynamic competitive advertising
Hierarchical control approach to a composite inventory-marketing problem
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Dynamic promotional budgeting and media allocation
Recent developments in dynamic advertising research
An empirical study on the Lanchester model of combat for competitive advertising decisions
Analyzing operational risk-reward trade-offs for start-ups
Pulsation in a competitive model of advertising-firm's cost interaction
Advertising channel selection in a segmented market
Optimal advertising budget allocation across markets with different goals and various constraints
Optimal control of advertising and production of a seasonal product with nondifferentiable demand
ADVERTISING IN A COMPETITIVE PRODUCT LINE
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
Allocation of catalogs to collective customers based on semiparametric response models
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Advertising and exogenous interference in a segmented market
A stochastic model of optimal advertising pulsing policy
Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
On the superiority of pulsing under a concave advertising market potential function
Coordinating advertising and pricing in a manufacturer-retailer channel
On optimal service capacity allocation policy in an advance selling environment in continuous time
A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
Optimal budget allocation when response is S-shaped
On the generalizability of advertising pulsation monopoly results to an oligopoly
A Markovian model of consumer buying behavior and optimal advertising pulsing policy
Anwendungen des Maximumprinzips im Operations Research. II
Optimal dynamic advertising policies and equilibria
Nerlove-Arrow: a new solution to an old problem
Dynamics and optimization of a distributed sales advertising model
New product advertising in dynamic oligopolies
Resource allocation when projects have ranges of increasing returns
Determining the optimal return on investment for an advertising compaign
On optimum advertising pulsing decisions in a non-stationary market
A dual control problem and application to marketing
Integrated marketing communications in markets with uncertainty and competition

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