Feature Article—Aggregate Advertising Models: The State of the Art
From MaRDI portal
Publication:4199822
DOI10.1287/opre.27.4.629zbMath0412.90037OpenAlexW2129838006MaRDI QIDQ4199822
Publication date: 1979
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.27.4.629
Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Operations research and management science (90B99)
Related Items
A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies, Direct marketing of an event under hazards of customer saturation and forgetting, On optimum advertising pulsing decisions in a non-stationary market, A stochastic model of optimal advertising pulsing policy, An empirical study on the Lanchester model of combat for competitive advertising decisions, Advertising and exogenous interference in a segmented market, On modeling the advertising-operations interface under asymmetric competition, ADVERTISING IN A COMPETITIVE PRODUCT LINE, Hierarchical control approach to a composite inventory-marketing problem, A model with switching costs and pulsing optima with some economic applications, Pulsation in a competitive model of advertising-firm's cost interaction, Advertising Cycling to Manage Exclusivity Loss in Fashion Styles, Analyzing operational risk-reward trade-offs for start-ups, Minimization of communication expenditure for seasonal products, Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case, Optimal Budget Allocation Across Search Advertising Markets, Integrated marketing communications in markets with uncertainty and competition, Competitive dynamic advertising. A modification of the Case game, Optimal control of advertising and production of a seasonal product with nondifferentiable demand, New product advertising in dynamic oligopolies, Recent developments in dynamic advertising research, A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation, A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings, Optimal advertising budget allocation across markets with different goals and various constraints, Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords, On deriving and validating comparative statics of a symmetric model of advertising competition., Anwendungen des Maximumprinzips im Operations Research. II, A general model for the marketing of seasonal products, Optimal dynamic advertising policies and equilibria, Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay, Strategic rivalry for market share: a contest theory approach to dynamic advertising competition, A dynamic collective choice model with an advertiser, Resource allocation when projects have ranges of increasing returns, Nerlove-Arrow: a new solution to an old problem, Limit cycles in dynamic economic systems, A review of dynamic Stackelberg game models, A Markovian model of consumer buying behavior and optimal advertising pulsing policy, On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model, A dual control problem and application to marketing, Allocation of catalogs to collective customers based on semiparametric response models, Competitive advertising under uncertainty: a stochastic differential game approach, Feedback competitive advertising strategies with a general objective function, Co-op advertising models in manufacturer-retailer supply chains: A game theory approach, Advertising channel selection in a segmented market, On the superiority of pulsing under a concave advertising market potential function, Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies, On the generalizability of advertising pulsation monopoly results to an oligopoly, Coordinating advertising and pricing in a manufacturer-retailer channel, Optimal dynamic advertising with an adverse exogenous effect on brand goodwill, Determining the optimal return on investment for an advertising compaign, On optimal service capacity allocation policy in an advance selling environment in continuous time, Optimal budget allocation when response is S-shaped, Optimal dynamic advertising policies for hereditary processes, Dynamic promotional budgeting and media allocation, A duopolistic model of dynamic competitive advertising, Dynamics and optimization of a distributed sales advertising model