Feature Article—Aggregate Advertising Models: The State of the Art
From MaRDI portal
Publication:4199822
Cited in
(58)- Optimal control policies for dynamic inventory systems with service level dependent demand
- Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model
- A model with switching costs and pulsing optima with some economic applications
- Optimal dynamic advertising policies and equilibria
- On optimum advertising pulsing decisions in a non-stationary market
- Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies
- Direct marketing of an event under hazards of customer saturation and forgetting
- A dual control problem and application to marketing
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
- A general model for the marketing of seasonal products
- A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
- Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- A duopolistic model of dynamic competitive advertising
- Optimal advertising budget allocation across markets with different goals and various constraints
- Resource allocation when projects have ranges of increasing returns
- Minimization of communication expenditure for seasonal products
- Optimal budget allocation when response is S-shaped
- A Markovian model of consumer buying behavior and optimal advertising pulsing policy
- On the superiority of pulsing under a concave advertising market potential function
- Optimal dynamic advertising policies for hereditary processes
- Integrated marketing communications in markets with uncertainty and competition
- On modeling the advertising-operations interface under asymmetric competition
- Coordinating advertising and pricing in a manufacturer-retailer channel
- New product advertising in dynamic oligopolies
- Limit cycles in dynamic economic systems
- On the generalizability of advertising pulsation monopoly results to an oligopoly
- Allocation of catalogs to collective customers based on semiparametric response models
- Competitive dynamic advertising. A modification of the Case game
- An empirical study on the Lanchester model of combat for competitive advertising decisions
- Hierarchical control approach to a composite inventory-marketing problem
- A review of dynamic Stackelberg game models
- Optimal Budget Allocation Across Search Advertising Markets
- Dynamic promotional budgeting and media allocation
- On deriving and validating comparative statics of a symmetric model of advertising competition.
- Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
- On optimal service capacity allocation policy in an advance selling environment in continuous time
- Determining the optimal return on investment for an advertising compaign
- Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
- Feedback competitive advertising strategies with a general objective function
- Analyzing operational risk-reward trade-offs for start-ups
- Pulsation in a competitive model of advertising-firm's cost interaction
- Competitive advertising under uncertainty: a stochastic differential game approach
- Dynamics and optimization of a distributed sales advertising model
- Recent developments in dynamic advertising research
- Anwendungen des Maximumprinzips im Operations Research. II
- A dynamic collective choice model with an advertiser
- Advertising and exogenous interference in a segmented market
- Strategic rivalry for market share: a contest theory approach to dynamic advertising competition
- Nerlove-Arrow: a new solution to an old problem
- Optimal control of advertising and production of a seasonal product with nondifferentiable demand
- On pure-strategy Nash equilibria in a duopolistic market share model
- A stochastic model of optimal advertising pulsing policy
- Advertising channel selection in a segmented market
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
- ADVERTISING IN A COMPETITIVE PRODUCT LINE
This page was built for publication: Feature Article—Aggregate Advertising Models: The State of the Art
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4199822)
