A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
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Publication:1390206
DOI10.1016/0377-2217(94)00112-PzbMath0913.90195MaRDI QIDQ1390206
Hani Ibrahim Mesak, James A. Calloway
Publication date: 8 December 1998
Published in: European Journal of Operational Research (Search for Journal in Brave)
91A05: 2-person games
91B24: Microeconomic theory (price theory and economic markets)
91A40: Other game-theoretic models
90B60: Marketing, advertising
Related Items
Pulsation in a competitive model of advertising-firm's cost interaction, A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings, A duopolistic model of dynamic competitive advertising, On the generalizability of advertising pulsation monopoly results to an oligopoly, Recent developments in dynamic advertising research, On modeling the advertising-operations interface under asymmetric competition
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