Advertising Cost Interactions and the Optimality of Pulsing
From MaRDI portal
Publication:5202501
DOI10.1287/MNSC.37.2.157zbMATH Open0724.90036OpenAlexW2094000854MaRDI QIDQ5202501FDOQ5202501
Authors: Minhi Hahn, Jin-Sok Hyun 
Publication date: 1991
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/3a70e0bc5709d2ea01d640ed62fd6c92fc3b9ac8
Recommendations
- Optimal pulsing in an advertising diffusion model
- Pulsation in a competitive model of advertising-firm's cost interaction
- On the superiority of pulsing under a concave advertising market potential function
- scientific article; zbMATH DE number 3896651
- A stochastic model of optimal advertising pulsing policy
Cited In (16)
- On the impact of initial performance on the effectiveness of advertising pulsation policies
- A maximin procedure for the optimal insertion timing of ad executions
- Optimal pulsing in an advertising diffusion model
- Pulsation in a competitive model of advertising-firm's cost interaction
- Title not available (Why is that?)
- Optimal control of advertising and production of a seasonal product with nondifferentiable demand
- Determining the optimal duration of an advertising campaign using diffusion of information
- Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
- Title not available (Why is that?)
- On the superiority of pulsing under a concave advertising market potential function
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- Optimal dynamic investment policies under concave-convex adjustment costs
- On the generalizability of advertising pulsation monopoly results to an oligopoly
- Understanding the memory effects in pulsing advertising
- A Markovian model of consumer buying behavior and optimal advertising pulsing policy
- On optimum advertising pulsing decisions in a non-stationary market
This page was built for publication: Advertising Cost Interactions and the Optimality of Pulsing
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q5202501)
