Advertising Cost Interactions and the Optimality of Pulsing (Q5202501)
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scientific article; zbMATH DE number 4195694
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising Cost Interactions and the Optimality of Pulsing |
scientific article; zbMATH DE number 4195694 |
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Advertising Cost Interactions and the Optimality of Pulsing (English)
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1991
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pulsing
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chattering
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advertising
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