On the superiority of pulsing under a concave advertising market potential function (Q1002072)

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scientific article; zbMATH DE number 5509867
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    On the superiority of pulsing under a concave advertising market potential function
    scientific article; zbMATH DE number 5509867

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      On the superiority of pulsing under a concave advertising market potential function (English)
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      23 February 2009
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      marketing
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      advertising pulsation
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      optimization
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      regression
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