Optimal pulsing in an advertising diffusion model (Q4318277)

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scientific article; zbMATH DE number 706923
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Optimal pulsing in an advertising diffusion model
scientific article; zbMATH DE number 706923

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    Optimal pulsing in an advertising diffusion model (English)
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    9 January 1995
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    Hopf bifurcation
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    pulsing schedule
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    two-state diffusion advertising model
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    repeat purchasing
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    persistent periodic oscillation
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    stable limit cycle
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