Dynamic Optimal Control Models in Advertising: Recent Developments (Q4302641)
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scientific article; zbMATH DE number 622093
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamic Optimal Control Models in Advertising: Recent Developments |
scientific article; zbMATH DE number 622093 |
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Dynamic Optimal Control Models in Advertising: Recent Developments (English)
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1 March 1995
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maximum principle
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market growth models
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competitive models
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pulsing
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review
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dynamic optimal control
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advertising
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