Dynamic Optimal Control Models in Advertising: Recent Developments (Q4302641)
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scientific article; zbMATH DE number 622093
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| English | Dynamic Optimal Control Models in Advertising: Recent Developments |
scientific article; zbMATH DE number 622093 |
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Dynamic Optimal Control Models in Advertising: Recent Developments (English)
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1 March 1995
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maximum principle
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market growth models
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competitive models
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pulsing
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review
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dynamic optimal control
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advertising
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0.8227763772010803
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0.8066974878311157
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0.8013601899147034
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0.7958801984786987
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0.7935088872909546
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