Pulsation in a competitive model of advertising-firm's cost interaction (Q319898)

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scientific article; zbMATH DE number 6633718
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    Pulsation in a competitive model of advertising-firm's cost interaction
    scientific article; zbMATH DE number 6633718

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      Pulsation in a competitive model of advertising-firm's cost interaction (English)
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      6 October 2016
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      marketing
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      advertising pulsation
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      game theory
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      regression
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      shape of firm's cost function
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