On the generalizability of advertising pulsation monopoly results to an oligopoly

DOI10.1016/S0377-2217(98)00242-2zbMath0948.90084WikidataQ126789285 ScholiaQ126789285MaRDI QIDQ1806933

Hani Ibrahim Mesak

Publication date: 20 December 1999

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

game theory; competition; advertising; pulsation; Lanchester models

Mathematics Subject Classification ID

91A80: Applications of game theory

90B60: Marketing, advertising

Related Items

Pulsation in a competitive model of advertising-firm's cost interaction, On deriving and validating comparative statics of a symmetric model of advertising competition., Recent developments in dynamic advertising research, On modeling the advertising-operations interface under asymmetric competition

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