An Operations-Research Study of Sales Response to Advertising
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Publication:5378746
DOI10.1287/opre.5.3.370zbMath1414.90186OpenAlexW2157154075MaRDI QIDQ5378746
H. B. Wolfe, Marcello L. Vidale
Publication date: 3 June 2019
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.5.3.370
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