An advertising control model of two state variables
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Publication:1068710
DOI10.1016/0377-2217(86)90012-3zbMath0582.90064OpenAlexW2051417116MaRDI QIDQ1068710
Jyrki Lignell, Markku Tuominen
Publication date: 1986
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0377-2217(86)90012-3
Cites Work
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- Optimal control of a class of systems with continuous lags: Dynamic programming approach and economic interpretations
- Optimal dynamic advertising policies for hereditary processes
- Optimal dynamic advertising policies in the presence of continuously distributed time lags
- Consumer Behaviour and Optimal Advertising
- An Operations-Research Study of Sales Response to Advertising
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