An advertising control model of two state variables

DOI10.1016/0377-2217(86)90012-3zbMath0582.90064OpenAlexW2051417116MaRDI QIDQ1068710

Jyrki Lignell, Markku Tuominen

Publication date: 1986

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(86)90012-3

zbMATH Keywords

marketingcomputer simulationsbudget constraintadvertisingseasonal effecttime lag process

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cites Work

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• Optimal control of a class of systems with continuous lags: Dynamic programming approach and economic interpretations
• Optimal dynamic advertising policies for hereditary processes
• Optimal dynamic advertising policies in the presence of continuously distributed time lags
• Consumer Behaviour and Optimal Advertising
• An Operations-Research Study of Sales Response to Advertising

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