Consumer Behaviour and Optimal Advertising

DOI10.2307/3009604zbMATH Open0393.90004OpenAlexW4232048169MaRDI QIDQ4174997FDOQ4174997

Authors: Bertil Näslund 

Publication date: 1979

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2307/3009604

zbMATH Keywords

Consumer BehaviourOptimal Advertising

Mathematics Subject Classification ID

Group preferences (91B10) Operations research and management science (90B99)

Cited In (5)

• Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
• Title not available (Why is that?)
• A stochastic model of optimal advertising pulsing policy
• On the superiority of pulsing under a concave advertising market potential function
• An advertising control model of two state variables

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