An advertising control model of two state variables

DOI10.1016/0377-2217(86)90012-3MaRDI QIDQ1068710zbMATH OpenOpenAlexFDO

Authors Jyrki Lignell, Markku Tuominen

Publication date 1986

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0377-2217(86)90012-3

zbMATH Keywords

advertisingbudget constraintcomputer simulationsmarketingseasonal effecttime lag process

Mathematics Subject Classification ID

Operations research and management science (90B99)

Review text

We present a model which combines some important aspects of advertising in the following way: control advertising rate under a budget constraint, and evolutions of goodwill and awareness. The computer simulations with this model consider, for example, the effect of a time lag process between the advertisement and the actual purchase, the efficiency of the advertisement, and seasonal effect.

Recommendations

• Quality effects in different advertising models -- an impulse control approach
• Dynamics and optimization of a distributed sales advertising model
• scientific article; zbMATH DE number 4018760
• scientific article; zbMATH DE number 2222920
• The existence of the solution to the control problem of advertising expenses with distributed lag

Cites work

• An operations-research study of sales response to advertising
• Consumer Behaviour and Optimal Advertising
• scientific article; zbMATH DE number 3718924 (Why is no real title available?)
• scientific article; zbMATH DE number 3780047 (Why is no real title available?)
• scientific article; zbMATH DE number 3545293 (Why is no real title available?)
• Optimal control of a class of systems with continuous lags: Dynamic programming approach and economic interpretations
• Optimal dynamic advertising policies for hereditary processes
• Optimal dynamic advertising policies in the presence of continuously distributed time lags

Cited in

(11)

• Dynamics and optimization of a distributed sales advertising model
• New studies for general fractional financial models of awareness and trial advertising decisions
• Quality effects in different advertising models -- an impulse control approach
• Advertising directed towards existing and new customers
• Advertising and advertising claims over time
• An operations-research study of sales response to advertising
• A mathematical model of goodwill
• An advertisement effect forecast pattern on Ito equation
• scientific article; zbMATH DE number 2222920 (Why is no real title available?)
• scientific article; zbMATH DE number 2239926 (Why is no real title available?)
• A model of a system of simultaneous equations with a lag effect for estimating the quality of an advertising campaign

This page was built for publication: An advertising control model of two state variables

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1068710)