scientific article
From MaRDI portal
Publication:3030573
zbMath0626.90048MaRDI QIDQ3030573
Jinn-Tsair Teng, Gerald L. Thompson
Publication date: 1985
Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62) Operations research and management science (90B99)
Related Items (13)
Stochastic optimal budget decision for advertising considering uncertain sales responses ⋮ Optimal purchase and advertising for a product with immediate sale start ⋮ Optimal control of advertising and production of a seasonal product with nondifferentiable demand ⋮ Recent developments in dynamic advertising research ⋮ Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption ⋮ Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach ⋮ Unnamed Item ⋮ Optimal strategies for general price-quality decision models of new products with learning production costs ⋮ Multi-product multi-market model for co-ordination of marketing and production decisions ⋮ Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results ⋮ On the dynamics of stochastic diffusion of manufacturing technology ⋮ On optimal service capacity allocation policy in an advance selling environment in continuous time ⋮ A road map to new product success: warranty, advertisement and price
This page was built for publication:
