Optimal pricing and advertising policies for a one-time entertainment event

DOI10.1016/J.JEDC.2019.01.007MaRDI QIDQ1734565zbMATH OpenOpenAlexWikidataFDO

Authors Steffen Jørgensen, Georges Zaccour

Publication date 27 March 2019

Published in Journal of Economic Dynamics and Control (Search for Journal in Brave)

Full work available at URL https://portal.findresearcher.sdu.dk/da/publications/c7cd98c8-f4e6-4bcc-b226-a170b2acabc4

zbMATH Keywords

advertisingoptimal control problemspricingcapacity planningentertainment

Mathematics Subject Classification ID

Marketing, advertising (90B60) Applications of optimal control and differential games (49N90) Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• scientific article; zbMATH DE number 3992265 (Why is no real title available?)
• A survey of game-theoretic models of cooperative advertising
• Clearance pricing and inventory policies for retail chains
• Dynamic advertising and pricing with constant demand elasticities
• Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions
• Environmental quality versus economic performance: A dynamic game approach
• Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons
• Optimal Starting Times for End-of-Season Sales and Optimal Stopping Times for Promotional Fares
• Optimal pattern of technology adoptions under embodiment: a multi-stage optimal control approach
• Optimal pricing and advertising policies for an entertainment event
• Petroleum Reservoir Exploitation: Switching from Primary to Secondary Recovery
• Recent developments in dynamic advertising research
• TECHNOLOGY ADOPTION UNDER EMBODIMENT: A TWO-STAGE OPTIMAL CONTROL APPROACH
• The theory and practice of revenue management

Cited in

(5)

• Direct marketing of an event under hazards of customer saturation and forgetting
• Ticket pricing for entertainment events under a dual-channel environment: a game-theoretical approach using uncertainty theory
• Optimal pricing and advertising policies for an entertainment event
• Mobility choices and strategic interactions in a two-group macroeconomic-epidemiological model
• Dynamically switching among bundled and single tickets with time-dependent demand rates

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