Dynamic advertising and pricing with constant demand elasticities

DOI10.1016/J.JEDC.2013.08.004MaRDI QIDQ1994201zbMATH OpenOpenAlexFDO

Authors K. Helmes, Rainer Schlosser

Publication date 1 November 2018

Published in Journal of Economic Dynamics and Control (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.jedc.2013.08.004

zbMATH Keywords

constant demand elasticitiesDorfman-Steiner identitydynamic advertising and pricingoptimal deterministic and stochastic control

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Optimal stochastic control (93E20)

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Cites work

• scientific article; zbMATH DE number 3628142 (Why is no real title available?)
• scientific article; zbMATH DE number 3249395 (Why is no real title available?)
• A new product growth for model consumer durables
• Controlled Markov processes and viscosity solutions
• Deterministic and stochastic optimization of a dynamic advertising model
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Dynamic pricing in the presence of inventory considerations: research overview, current practices, and future directions
• Explicit formulae of distributions and densities of characteristics of a dynamic advertising and pricing model
• Oligopoly pricing and advertising in isoelastic adoption models
• Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons
• Optimal advertising and pricing in a class of general new-product adoption models
• Optimal advertising and pricing in a new-product adoption model
• Pricing and the Newsvendor Problem: A Review with Extensions
• Pursuing a maneuvering target which uses a random process for its control
• The theory and practice of revenue management

Cited in

(12)

• Sustainable tourism
• Optimal pricing and advertising policies for a one-time entertainment event
• Joint stochastic dynamic pricing and advertising with time-dependent demand
• Dynamic pricing and advertising of perishable products with inventory holding costs
• A dynamic advertising model with reference price effect
• Oligopoly pricing and advertising in isoelastic adoption models
• Stochastic dynamic pricing and advertising in isoelastic oligopoly models
• Optimal advertising and pricing in a class of general new-product adoption models
• Explicit formulae of distributions and densities of characteristics of a dynamic advertising and pricing model
• Marketing strategies for periodic subscriptions
• Joint dynamic pricing and marketing-mix strategies for revenue management applications with stochastic demand
• Elasticity of demand for search

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