Deterministic and stochastic optimization of a dynamic advertising model

Dynamic programming (90C39) Mathematical economics (91B99) Optimality conditions for problems involving ordinary differential equations (49K15) Dynamic programming in optimal control and differential games (49L20) Optimal stochastic control (93E20)

Cites Work

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Cited In (53)

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Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
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A survey of game-theoretic models of cooperative advertising
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A review of dynamic Stackelberg game models
An oligopoly model of dynamic advertising competition
The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
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Solution of a class of stochastic linear-convex control problems using deterministic equivalents
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A duopolistic model of dynamic competitive advertising
Optimal advertising and pricing in a new-product adoption model
A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
Boundary value problems in stochastic optimal control of advertising
Cooperative advertising models in supply chain management: a review
Recent developments in dynamic advertising research
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The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
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Optimal advertising budget allocation across markets with different goals and various constraints
Coordinating research and development efforts for quality improvement along a supply chain
ADVERTISING IN A COMPETITIVE PRODUCT LINE
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
Understanding the impact of churn in dynamic oligopoly markets
Revenue and cost sharing contract in a dynamic closed-loop supply chain with uncertain parameters
Nonzero-sum stochastic differential reinsurance games with jump-diffusion processes
Stochastic control theory and operational research
Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract
Dynamic advertising and pricing with constant demand elasticities
Advertising for a new product introduction: a stochastic approach.
A Differential Game of a Duopoly with Network Externalities
Coordinating pricing and advertising in a two-period fashion supply chain
Optimal dynamic advertising policies and equilibria
A communication mix for an event planning: a linear quadratic approach
On pure-strategy Nash equilibria in a duopolistic market share model
Differential game theoretic analysis of the dynamic emission abatement in low-carbon supply chains
Coordination in closed-loop supply chain with price-dependent returns
Dynamic cooperative advertising under manufacturer and retailer level competition
A Mathematical Model for the Origin of Name Brands and Generics
Integrated marketing communications in markets with uncertainty and competition
Advertising a product to face a competitor entry: a differential game approach
Cooperative advertising with accrual rate in a dynamic supply chain

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