Deterministic and stochastic optimization of a dynamic advertising model
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Publication:4742674
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(53)- Retail competition and cooperative advertising
- A survey of game-theoretic models of cooperative advertising
- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- Cooperative advertising in a dynamic retail market oligopoly
- Optimal Budget Allocation Across Search Advertising Markets
- A review of dynamic Stackelberg game models
- An oligopoly model of dynamic advertising competition
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
- Solution of a class of stochastic linear-convex control problems using deterministic equivalents
- Optimal pricing and advertising in a durable-good duopoly
- Competitive dynamic advertising. A modification of the Case game
- Feedback Stackelberg-Nash equilibria in mixed leadership games with an application to cooperative advertising
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Competitive advertising under uncertainty: a stochastic differential game approach
- Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
- Optimal advertising and pricing in a dynamic durable goods supply chain
- A joint maximization incentive in closed-loop supply chains with competing retailers: the case of spent-battery recycling
- Optimal advertising and pricing in a new-product adoption model
- Coordinating a supply chain with negative effect of retailer's local promotion on goodwill and reference price
- A duopolistic model of dynamic competitive advertising
- A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
- Boundary value problems in stochastic optimal control of advertising
- Recent developments in dynamic advertising research
- Cooperative advertising models in supply chain management: a review
- Advertising and quality improving strategies in a supply chain when facing potential crises
- The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
- When does eco-efficiency rebound or backfire? An analytical model
- Smart supply chains with vendor managed inventory, coordination, and environmental performance
- Coordinating research and development efforts for quality improvement along a supply chain
- Optimal advertising budget allocation across markets with different goals and various constraints
- ADVERTISING IN A COMPETITIVE PRODUCT LINE
- Understanding the impact of churn in dynamic oligopoly markets
- Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
- Revenue and cost sharing contract in a dynamic closed-loop supply chain with uncertain parameters
- Nonzero-sum stochastic differential reinsurance games with jump-diffusion processes
- Stochastic control theory and operational research
- Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract
- Dynamic advertising and pricing with constant demand elasticities
- Advertising for a new product introduction: a stochastic approach.
- A Differential Game of a Duopoly with Network Externalities
- Coordinating pricing and advertising in a two-period fashion supply chain
- Optimal dynamic advertising policies and equilibria
- A communication mix for an event planning: a linear quadratic approach
- On pure-strategy Nash equilibria in a duopolistic market share model
- Dynamic cooperative advertising under manufacturer and retailer level competition
- Differential game theoretic analysis of the dynamic emission abatement in low-carbon supply chains
- Coordination in closed-loop supply chain with price-dependent returns
- A Mathematical Model for the Origin of Name Brands and Generics
- Cooperative advertising with accrual rate in a dynamic supply chain
- Integrated marketing communications in markets with uncertainty and competition
- Advertising a product to face a competitor entry: a differential game approach
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