Optimal advertising and pricing in a new-product adoption model
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Publication:1014032
DOI10.1007/S10957-008-9472-5zbMATH Open1159.49035OpenAlexW3124061965MaRDI QIDQ1014032FDOQ1014032
Authors: Suresh P. Sethi, Ashutosh Prasad, Xiuli He 
Publication date: 24 April 2009
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-008-9472-5
Recommendations
Differential games and control (49N70) Differential games (aspects of game theory) (91A23) Dynamic programming in optimal control and differential games (49L20) Microeconomic theory (price theory and economic markets) (91B24)
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Cited In (56)
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- Optimal price model based on advertising fees
- Optimal normative policies for marketing of products with limited availability
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- A road map to new product success: warranty, advertisement and price
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- Optimal advertising and pricing for a three‐stage time‐lagged monopolistic diffusion model incorporating income
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- Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
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- An agent-based model of consumer choice. An evaluation of the strategy of pricing and advertising
- Optimal dynamic advertising policy for new products
- Modeling ITNs usage: optimal promotion programs versus pure voluntary adoptions
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