Optimal advertising and pricing in a new-product adoption model
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Publication:1014032
DOI10.1007/s10957-008-9472-5zbMath1159.49035OpenAlexW3124061965MaRDI QIDQ1014032
Suresh P. Sethi, Ashutosh Prasad, Xiuli He
Publication date: 24 April 2009
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-008-9472-5
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Cites Work
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- Competitive dynamic advertising. A modification of the Case game
- Competitive advertising under uncertainty: a stochastic differential game approach
- Advertising competition with market expansion for finite horizon firms
- A New Product Growth for Model Consumer Durables
- Dynamic Price Models for New-Product Planning
- Building Brand Awareness in Dynamic Oligopoly Markets
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Deterministic and stochastic optimization of a dynamic advertising model
- Optimal pricing in a hazard rate model of demand
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