Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case

DOI10.1016/0305-0548(88)90014-7zbMATH Open0643.90041OpenAlexW2075180082MaRDI QIDQ1102177FDOQ1102177

Authors: David F. Dianich, H. Arsham 

Publication date: 1988

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0305-0548(88)90014-7

Recommendations

• Advertising and consumer demand: a differential approach
• Optimal advertising with a continuum of goods
• Optimal advertising and pricing in a new-product adoption model
• Optimal advertising and pricing in a class of general new-product adoption models
• The optimal advertising strategy with differentiated targeted effect consumers
• On a discrete model of optimal advertising
• Fluctuations of the optimal advertising and inventory policy: A qualitative analysis
• Publication:3030573
• Some models for demand functions with advertising

zbMATH Keywords

optimal controlestimation of the parametersfinite advertising campaign durationoptimal dynamic advertising strategyquadratic profit function

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Dynamic programming (90C39) Operations research and management science (90B99)

Cites Work

• Title not available (Why is that?)
• Feature Article—Aggregate Advertising Models: The State of the Art
• An operations-research study of sales response to advertising
• Deterministic and stochastic optimization of a dynamic advertising model
• A stochastic model of optimal advertising pulsing policy
• An introduction to applied optimal control
• Consumer Behaviour and Optimal Advertising
• On optimum advertising pulsing decisions in a non-stationary market
• Polynomial approximation technique for dynamic optimization problems
• A Stochastic Model of Consumer Behavior and Optimal Advertising

Cited In (4)

• A duopolistic model of dynamic competitive advertising
• Determining the optimal duration of an advertising campaign using diffusion of information
• Title not available (Why is that?)
• A Markovian model of consumer buying behavior and optimal advertising pulsing policy

This page was built for publication: Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1102177)