Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case

DOI10.1016/0305-0548(88)90014-7MaRDI QIDQ1102177zbMATH OpenOpenAlexFDO

Authors David F. Dianich, H. Arsham

Publication date 1988

Published in Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/0305-0548(88)90014-7

zbMATH Keywords

optimal controlestimation of the parametersfinite advertising campaign durationoptimal dynamic advertising strategyquadratic profit function

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Dynamic programming (90C39) Operations research and management science (90B99)

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Cites work

• scientific article; zbMATH DE number 3535794 (Why is no real title available?)
• A Stochastic Model of Consumer Behavior and Optimal Advertising
• A stochastic model of optimal advertising pulsing policy
• An introduction to applied optimal control
• An operations-research study of sales response to advertising
• Consumer Behaviour and Optimal Advertising
• Deterministic and stochastic optimization of a dynamic advertising model
• Feature Article—Aggregate Advertising Models: The State of the Art
• On optimum advertising pulsing decisions in a non-stationary market
• Polynomial approximation technique for dynamic optimization problems

Cited in

(4)

• A duopolistic model of dynamic competitive advertising
• Determining the optimal duration of an advertising campaign using diffusion of information
• scientific article; zbMATH DE number 764465 (Why is no real title available?)
• A Markovian model of consumer buying behavior and optimal advertising pulsing policy

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