Determining the optimal duration of an advertising campaign using diffusion of information

DOI10.1016/J.AMC.2005.04.041MaRDI QIDQ2489183zbMATH OpenOpenAlexFDO

Authors Eyüp Çetin

Publication date 16 May 2006

Published in Applied Mathematics and Computation (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.amc.2005.04.041

zbMATH Keywords

Monte Carlo simulationDiscountingInteger programmingOptimization of information diffusionSpreadsheet modeling

Mathematics Subject Classification ID

Integer programming (90C10) Production theory, theory of the firm (91B38) Consumer behavior, demand theory (91B42)

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• scientific article; zbMATH DE number 3309773

Cites work

• A Markovian model of consumer buying behavior and optimal advertising pulsing policy
• A maximin procedure for the optimal insertion timing of ad executions
• An approach to planning an advertising campaign of goods and services
• Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
• Determining the optimal return on investment for an advertising compaign
• How effective is advertising in duopoly markets?
• Information diffusion in populations with immigration
• Optimization of planning an advertising campaign of goods and services.
• Time lag in a diffusion model of information

Cited in

(4)

• Robust analysis on promotion duration for two competitive brands
• Optimal orchestration of packaging for sustainability
• Understanding multi-stage diffusion process in presence of attrition of potential market and related pricing policy
• Optimal duration of advertising campaigns for successive technology generations using innovation diffusion theory

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