Determining the optimal duration of an advertising campaign using diffusion of information
DOI10.1016/J.AMC.2005.04.041zbMATH Open1138.90429OpenAlexW1984561115MaRDI QIDQ2489183FDOQ2489183
Authors: Eyüp Çetin 
Publication date: 16 May 2006
Published in: Applied Mathematics and Computation (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.amc.2005.04.041
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- scientific article; zbMATH DE number 3309773
Monte Carlo simulationDiscountingInteger programmingOptimization of information diffusionSpreadsheet modeling
Integer programming (90C10) Production theory, theory of the firm (91B38) Consumer behavior, demand theory (91B42)
Cites Work
- Determining the optimal return on investment for an advertising compaign
- Optimization of planning an advertising campaign of goods and services.
- An approach to planning an advertising campaign of goods and services
- Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case
- A maximin procedure for the optimal insertion timing of ad executions
- Information diffusion in populations with immigration
- A Markovian model of consumer buying behavior and optimal advertising pulsing policy
- How effective is advertising in duopoly markets?
- Time lag in a diffusion model of information
Cited In (4)
- Robust analysis on promotion duration for two competitive brands
- Optimal orchestration of packaging for sustainability
- Understanding multi-stage diffusion process in presence of attrition of potential market and related pricing policy
- Optimal duration of advertising campaigns for successive technology generations using innovation diffusion theory
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