How effective is advertising in duopoly markets?

DOI10.1016/S0378-4371(02)01904-0zbMATH Open1057.91036arXivcond-mat/0211058OpenAlexW2035730449MaRDI QIDQ1874005FDOQ1874005

Yanyan Li

Publication date: 21 May 2003

Published in: Physica A (Search for Journal in Brave)

Abstract: A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spread of opinions among customers. It is shown via standard Monte Carlo simulations that very simple rules and inclusion of an external field -- an advertising campaign -- lead to phase transitions.

Full work available at URL: https://arxiv.org/abs/cond-mat/0211058

Recommendations

• Simulation of the advertising in duopoly markets based on cellular automata
• Threshold advertising rules in a duopoly framework
• ADVERTISING AND IRREVERSIBLE OPINION SPREADING IN COMPLEX SOCIAL NETWORKS
• A dynamics for advertising on networks
• On modelling advertisement in Cournot duopoly

zbMATH Keywords

phase transitionsIsing spin modelcustomer-opinion spread

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Lattice systems (Ising, dimer, Potts, etc.) and systems on graphs arising in equilibrium statistical mechanics (82B20)

Cites Work

• Real space renormalization group and totalitarian paradox of majority rule voting
• HERD BEHAVIOR AND AGGREGATE FLUCTUATIONS IN FINANCIAL MARKETS
• Title not available (Why is that?)
• Title not available (Why is that?)
• Social percolation and the influence of mass media

Cited In (17)

• Anticonformity or independence? -- Insights from statistical physics
• Voter models and external influence
• EFFECTS OF COMPLEX SYSTEM STRUCTURE AND EXTERNAL FIELD IN OPINION FORMATION
• Consensus formation on a simplicial complex of opinions
• Different phases in a supermarket chain network: an application of an Ising model on soap froth
• STRUCTURALLY DYNAMIC SPIN MARKET NETWORKS
• The drastic outcomes from voting alliances in three-party democratic voting (1990 \(\rightarrow\) 2013)
• OPINION EVOLUTION MODEL WITH THE STATE OF NEUTRALITY
• A THREE-OPINION SZNAJD MODEL WITH LIMITED PERSUASION AND ITS APPLICATIONS
• Determining the optimal duration of an advertising campaign using diffusion of information
• A dynamic evolution model of human opinion as affected by advertising
• THE KEY ROLE OF SHORTCUTS OF SMALL-WORLD NETWORK IN OPINION FORMATION
• Rewiring the network. What helps an innovation to diffuse?
• EFFECTS OF MASS MEDIA AND CULTURAL DRIFT IN A MODEL FOR SOCIAL INFLUENCE
• STOCHASTIC SZNAJD MODEL IN OPEN COMMUNITY
• SZNAJD OPINION DYNAMICS WITH GLOBAL AND LOCAL NEIGHBORHOOD
• RESPONSE FUNCTIONS TO CRITICAL SHOCKS IN SOCIAL SCIENCES: AN EMPIRICAL AND NUMERICAL STUDY

This page was built for publication: How effective is advertising in duopoly markets?

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1874005)