How effective is advertising in duopoly markets?

DOI10.1016/S0378-4371(02)01904-0MaRDI QIDQ1874005zbMATH OpenOpenAlexFDO

Authors Yanyan Li

Publication date 21 May 2003

Published in Physica A (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/cond-mat/0211058

zbMATH Keywords

phase transitionsIsing spin modelcustomer-opinion spread

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Lattice systems (Ising, dimer, Potts, etc.) and systems on graphs arising in equilibrium statistical mechanics (82B20)

Abstract: A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward from the center to the neighbors. The model thus describes the spread of opinions among customers. It is shown via standard Monte Carlo simulations that very simple rules and inclusion of an external field -- an advertising campaign -- lead to phase transitions.

Recommendations

• Simulation of the advertising in duopoly markets based on cellular automata
• Threshold advertising rules in a duopoly framework
• ADVERTISING AND IRREVERSIBLE OPINION SPREADING IN COMPLEX SOCIAL NETWORKS
• A dynamics for advertising on networks
• On modelling advertisement in Cournot duopoly

Cites work

• scientific article; zbMATH DE number 1269502 (Why is no real title available?)
• scientific article; zbMATH DE number 1776593 (Why is no real title available?)
• HERD BEHAVIOR AND AGGREGATE FLUCTUATIONS IN FINANCIAL MARKETS
• Real space renormalization group and totalitarian paradox of majority rule voting
• Social percolation and the influence of mass media

Cited in

(18)

• RESPONSE FUNCTIONS TO CRITICAL SHOCKS IN SOCIAL SCIENCES: AN EMPIRICAL AND NUMERICAL STUDY
• EFFECTS OF COMPLEX SYSTEM STRUCTURE AND EXTERNAL FIELD IN OPINION FORMATION
• Rewiring the network. What helps an innovation to diffuse?
• THE KEY ROLE OF SHORTCUTS OF SMALL-WORLD NETWORK IN OPINION FORMATION
• STRUCTURALLY DYNAMIC SPIN MARKET NETWORKS
• Simulation of the advertising in duopoly markets based on cellular automata
• Consensus formation on a simplicial complex of opinions
• SZNAJD OPINION DYNAMICS WITH GLOBAL AND LOCAL NEIGHBORHOOD
• Anticonformity or independence? -- Insights from statistical physics
• The drastic outcomes from voting alliances in three-party democratic voting (1990 \(\rightarrow\) 2013)
• Determining the optimal duration of an advertising campaign using diffusion of information
• Different phases in a supermarket chain network: an application of an Ising model on soap froth
• EFFECTS OF MASS MEDIA AND CULTURAL DRIFT IN A MODEL FOR SOCIAL INFLUENCE
• OPINION EVOLUTION MODEL WITH THE STATE OF NEUTRALITY
• Voter models and external influence
• STOCHASTIC SZNAJD MODEL IN OPEN COMMUNITY
• A dynamic evolution model of human opinion as affected by advertising
• A THREE-OPINION SZNAJD MODEL WITH LIMITED PERSUASION AND ITS APPLICATIONS

This page was built for publication: How effective is advertising in duopoly markets?

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1874005)