Rewiring the network. What helps an innovation to diffuse?

DOI10.1088/1742-5468/2014/03/P03007MaRDI QIDQ3301893zbMATH OpenOpenAlexFDO

Authors Janusz Szwabiński, Rafał Weron, Tomasz Weron, K. Sznajd-Weron

Publication date 11 August 2020

Published in Journal of Statistical Mechanics: Theory and Experiment (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/1310.5356

Mathematics Subject Classification ID

Models of societies, social and urban evolution (91D10) Social networks; opinion dynamics (91D30) Stochastic network models in operations research (90B15)

Abstract: A fundamental question related to innovation diffusion is how the social network structure influences the process. Empirical evidence regarding real-world influence networks is very limited. On the other hand, agent-based modeling literature reports different and at times seemingly contradictory results. In this paper we study innovation diffusion processes for a range of Watts-Strogatz networks in an attempt to shed more light on this problem. Using the so-called Sznajd model as the backbone of opinion dynamics, we find that the published results are in fact consistent and allow to predict the role of network topology in various situations. In particular, the diffusion of innovation is easier on more regular graphs, i.e. with a higher clustering coefficient. Moreover, in the case of uncertainty - which is particularly high for innovations connected to public health programs or ecological campaigns - a more clustered network will help the diffusion. On the other hand, when social influence is less important (i.e. in the case of perfect information), a shorter path will help the innovation to spread in the society and - as a result - the diffusion will be easiest on a random graph.

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Cited in

(14)

• Rapid innovation diffusion in social networks
• Multi-source information diffusion in online social networks
• Geometric vulnerability of democratic institutions against lobbying: a sociophysics approach
• Efficient structures for innovative social networks
• Social influence and diffusion of innovation
• Mapping the \(q\)-voter model: from a single chain to complex networks
• Modeling and predicting opinion formation with trust propagation in online social networks
• The speed of innovation diffusion in social networks
• Diffusion of innovations in Axelrod's model
• Research of innovation diffusion on industrial networks
• Temporal evolution of social innovation: what matters?
• USING ASSOCIATIVE NETWORKS TO REPRESENT ADOPTERS' BELIEFS IN A MULTIAGENT MODEL OF INNOVATION DIFFUSION
• Correlation between information diffusion and opinion evolution on social media
• Diffusion dynamics in small-world networks with heterogeneous consumers

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