Rewiring the network. What helps an innovation to diffuse?

DOI10.1088/1742-5468/2014/03/P03007zbMATH Open1457.90048arXiv1310.5356OpenAlexW3103443885MaRDI QIDQ3301893FDOQ3301893

K. Sznajd-Weron, Tomasz Weron, Janusz Szwabiński, Rafał Weron

Publication date: 11 August 2020

Published in: Journal of Statistical Mechanics: Theory and Experiment (Search for Journal in Brave)

Abstract: A fundamental question related to innovation diffusion is how the social network structure influences the process. Empirical evidence regarding real-world influence networks is very limited. On the other hand, agent-based modeling literature reports different and at times seemingly contradictory results. In this paper we study innovation diffusion processes for a range of Watts-Strogatz networks in an attempt to shed more light on this problem. Using the so-called Sznajd model as the backbone of opinion dynamics, we find that the published results are in fact consistent and allow to predict the role of network topology in various situations. In particular, the diffusion of innovation is easier on more regular graphs, i.e. with a higher clustering coefficient. Moreover, in the case of uncertainty - which is particularly high for innovations connected to public health programs or ecological campaigns - a more clustered network will help the diffusion. On the other hand, when social influence is less important (i.e. in the case of perfect information), a shorter path will help the innovation to spread in the society and - as a result - the diffusion will be easiest on a random graph.

Full work available at URL: https://arxiv.org/abs/1310.5356

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Mathematics Subject Classification ID

Models of societies, social and urban evolution (91D10) Social networks; opinion dynamics (91D30) Stochastic network models in operations research (90B15)

Cites Work

• Collective dynamics of ‘small-world’ networks
• Networks
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• Network structure and the diffusion of knowledge
• Anticonformity or independence? -- Insights from statistical physics
• Optimizing spread dynamics on graphs by message passing
• Sociophysics: The Sznajd model and its applications
• How effective is advertising in duopoly markets?

Cited In (8)

• Multi-source information diffusion in online social networks
• Social influence and diffusion of innovation
• Mapping the \(q\)-voter model: from a single chain to complex networks
• Modeling and predicting opinion formation with trust propagation in online social networks
• Geometric vulnerability of democratic institutions against lobbying: A sociophysics approach
• USING ASSOCIATIVE NETWORKS TO REPRESENT ADOPTERS' BELIEFS IN A MULTIAGENT MODEL OF INNOVATION DIFFUSION
• Correlation between information diffusion and opinion evolution on social media
• Diffusion dynamics in small-world networks with heterogeneous consumers

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