Diffusion dynamics in small-world networks with heterogeneous consumers

DOI10.1007/s10588-006-9007-2zbMath1142.91626MaRDI QIDQ2369957

Marco A. Janssen, Sebastiano A. Delre, Wander Jager

Publication date: 21 June 2007

Published in: Computational \& Mathematical Organization Theory (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10535/4214

zbMATH Keywords

Social networks; Threshold models; Heterogeneous markets; Innovation diffusion; Word-of-mouth

Mathematics Subject Classification ID

92D30: Epidemiology

91D30: Social networks; opinion dynamics

91B42: Consumer behavior, demand theory

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