scientific article; zbMATH DE number 5524755

zbMATH Open1174.90666MaRDI QIDQ3609975FDOQ3609975

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Publication date: 6 March 2009

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zbMATH Keywords

complex networksdiffusion patterndecision coordination mechanismnew product with network effects

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Trade models (91B60)

Cited In (4)

• Modeling and analysis of new products diffusion on heterogeneous networks
• Double push strategy of knowledge for product design based on complex network theory
• AN ANALYSIS OF NEW PRODUCT DIFFUSION PROCESS
• Diffusion dynamics in small-world networks with heterogeneous consumers

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