AN ANALYSIS OF NEW PRODUCT DIFFUSION PROCESS

DOI10.15807/JORSJ.38.188MaRDI QIDQ4860012zbMATH OpenOpenAlexFDO

Authors Yasuo Kusaka, Hisatoshi Suzuki

Publication date 7 February 1996

Published in Journal of the Operations Research Society of Japan (Search for Journal in Brave)

Full work available at URL https://doi.org/10.15807/jorsj.38.188

zbMATH Keywords

diffusion mechanism of new productsubsidy policies

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Recommendations

• Analysis of the mechanism models of technological innovation diffusion
• scientific article; zbMATH DE number 1086931
• Innovation diffusion: Some new technological substitution models
• scientific article; zbMATH DE number 5524755
• Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results

Cited in

(5)

• Analysis of product sampling for new product diffusion incorporating multiple-unit ownership
• Analysis of the mechanism models of technological innovation diffusion
• Advertising strategies for new product diffusion in emerging markets: propositions and analysis
• scientific article; zbMATH DE number 1086931 (Why is no real title available?)
• Investigating international new product diffusion speed: A semiparametric approach

This page was built for publication: AN ANALYSIS OF NEW PRODUCT DIFFUSION PROCESS

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4860012)