Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
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Publication:2563904
DOI10.1016/0305-0548(96)81677-7zbMath0863.90101OpenAlexW1986326475WikidataQ110649230 ScholiaQ110649230MaRDI QIDQ2563904
Publication date: 6 January 1997
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0305-0548(96)81677-7
Related Items (5)
Recent developments in dynamic advertising research ⋮ On the Modelling of Price Effects in the Diffusion of Optional Contingent Products ⋮ Optimal price, warranty length and production rate for the dynamic sales market ⋮ Understanding multi-stage diffusion process in presence of attrition of potential market and related pricing policy ⋮ A road map to new product success: warranty, advertisement and price
Uses Software
Cites Work
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