Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
DOI10.1287/MNSC.39.9.1146zbMATH Open0789.90028OpenAlexW1992071713MaRDI QIDQ4283592FDOQ4283592
Authors: Pradeep Chintagunta 
Publication date: 14 March 1994
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.39.9.1146
Recommendations
duopolistic marketopen-loop Nash equilibriuminfinite time horizonflat maximum principleoptimal advertising level
Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Other game-theoretic models (91A40)
Cited In (21)
- A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
- Competitive persuasive advertising under consumer loss aversion
- Advertising decisions in oligopoly: An industry equilibrium analysis
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- Transfer pricing in a dynamic marketing-operations interface
- A differential game model of the marketing-operations interface
- An analysis of supply chain decisions with asymmetrical retailers: effects of disruptions and static service cost on coordination mechanism
- The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
- Dynamic pricing, reference price, and price-quality relationship
- Recent developments in dynamic advertising research
- Equilibrium pricing under concave advertising costs
- Does advertising lower the price of newspapers to consumers? A theoretical appraisal
- Pulsation in a competitive model of advertising-firm's cost interaction
- Delayed effects of cooperative advertising in goodwill dynamics
- Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
- Differential game models of advertising competition
- A dynamic model for advertising and pricing competition between national and store brands
- Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
- Optimal dynamic advertising policies and equilibria
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Dynamics of competing with quality- and advertising-based goodwill
This page was built for publication: Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4283592)
