Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects

DOI10.1287/MNSC.39.9.1146MaRDI QIDQ4283592zbMATH OpenOpenAlexFDO

Authors Pradeep Chintagunta

Publication date 14 March 1994

Published in Management Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/mnsc.39.9.1146

zbMATH Keywords

duopolistic marketopen-loop Nash equilibriuminfinite time horizonflat maximum principleoptimal advertising level

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60) Other game-theoretic models (91A40)

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Cited in

(21)

• Dynamics of competing with quality- and advertising-based goodwill
• A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
• Competitive persuasive advertising under consumer loss aversion
• Advertising decisions in oligopoly: An industry equilibrium analysis
• The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
• Transfer pricing in a dynamic marketing-operations interface
• A differential game model of the marketing-operations interface
• An analysis of supply chain decisions with asymmetrical retailers: effects of disruptions and static service cost on coordination mechanism
• The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
• Dynamic pricing, reference price, and price-quality relationship
• Recent developments in dynamic advertising research
• Equilibrium pricing under concave advertising costs
• Pulsation in a competitive model of advertising-firm's cost interaction
• Does advertising lower the price of newspapers to consumers? A theoretical appraisal
• Delayed effects of cooperative advertising in goodwill dynamics
• Differential game models of advertising competition
• Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
• A dynamic model for advertising and pricing competition between national and store brands
• Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
• Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
• Optimal dynamic advertising policies and equilibria

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