A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
From MaRDI portal
Publication:6554666
Cites work
- A survey of game-theoretic models of cooperative advertising
- Advertising, goodwill, and the Veblen effect
- Consumer environmental awareness and competition in two-stage supply chains
- Cooperative advertising in a marketing channel
- Dynamics of competing with quality- and advertising-based goodwill
- Equilibrium pricing and advertising strategies in a marketing channel
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
- Public disclosure programs vs. traditional approaches for environmental regulation: Green goodwill and the policies of the firm
- Recent developments in dynamic advertising research
- Understanding the memory effects in pulsing advertising
- When should a retailer invest in brand advertising?
Cited in
(6)- Retailer anticipated regret under carbon tax policy
- Impacts of information sharing on a green supply chain with bank credit financing
- Technology choice under the cap-and-trade policy: the impact of emission cap and technology efficiency
- Green technological licensing strategies with fixed-fee among rival firms under emissions trading scheme
- Impacts of altruistic preferences on green innovation in a supply chain under uncertainty
- Dynamic capacity allocation under service-dependent demand and market exit risk
This page was built for publication: A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6554666)
