Dynamics of competing with quality- and advertising-based goodwill

Cites Work

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Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
Quality and competition
Quality, Class, and Competition
Exploratory Evidence on the Behavior of Quality Costs
Market Share Pioneering Advantage: A Theoretical Approach
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Cited In (48)

A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
Quality and entry deterrence
Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
Quality improvement vs. advertising support: which strategy works better for a manufacturer?
Channel coordination through quality improvement with brand halo effect
Pricing and advertising of private and national brands in a dynamic marketing channel
Optimal pricing and advertising in a durable-good duopoly
Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Supply chain decisions with reference quality effect under the O2O environment
Pure-strategy Nash equilibria in an advertising game with interference
Study on Low-Carbon Supply Chain Coordination Considering Reference Emission Reduction Effect
Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode
Coordination of channel members' efforts and utilities in contract farming operations
Title not available (Why is that?)
A Lanchester-Type Dynamic Game of Advertising and Pricing
Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
Recent developments in dynamic advertising research
Advertising and quality improving strategies in a supply chain when facing potential crises
Advertising, goodwill, and the Veblen effect
The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
Decisions and coordination of retailer-led low-carbon supply chain under altruistic preference
A stochastic goodwill model depending on quality level and advertising
Data-trading coordination with government subsidy
To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Delayed effects of cooperative advertising in goodwill dynamics
Quality investment, and the contract manufacturer's encroachment
Short-term and long-term competition between providers of shrink-wrap software and software as a service
Advertising strategies in a franchise system
Sustaining cooperation in a differential game of advertising goodwill accumulation
A goodwill model with predatory advertising
Quality effects in different advertising models -- an impulse control approach
Advertising strategies in a differential game with negative competitor's interference
Product quality, advertising intensity and market size
Should a Retailer Support a Quality Improvements Strategy?
Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing
Stochastic differential game of joint emission reduction in the supply chain based on CSR and carbon cap-and-trade mechanism
Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
Traceability vs. sustainability in supply chains: the implications of blockchain
On the solution of a differential game of managing the investments in an advertising campaign
Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
Supply chain coordination through integration of innovation effort and advertising support
Salience, competition, and decoy goods
An analytical model of the relationship between product quality and advertising
The effects of herding and word of mouth in a two-period advertising signaling model
Decision and coordination of low-carbon e-commerce supply chain with government carbon subsidies and fairness concerns
A survey of dynamic models of product quality

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