Dynamics of competing with quality- and advertising-based goodwill
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Publication:2432865
DOI10.1016/J.EJOR.2005.05.015zbMATH Open1137.91467OpenAlexW2080634174MaRDI QIDQ2432865FDOQ2432865
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- A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
- Quality and entry deterrence
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
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- Channel coordination through quality improvement with brand halo effect
- Pricing and advertising of private and national brands in a dynamic marketing channel
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