Product quality, advertising intensity and market size
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Publication:485582
DOI10.1016/J.ECONLET.2014.05.020zbMATH Open1302.91125OpenAlexW2103023957MaRDI QIDQ485582FDOQ485582
Authors: Bing Han, Hayley H. Chouinard 
Publication date: 12 January 2015
Published in: Economics Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.econlet.2014.05.020
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Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)
Cites Work
Cited In (6)
- Integration of development and advertising strategies for multi-attribute products under competition
- The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
- Market concentration and persuasive advertising: a theoretical approach
- A note on price and quality competition between asymmetric firms
- Multiproduct Duopolists
- An analytical model of the relationship between product quality and advertising
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