Product quality, advertising intensity and market size

DOI10.1016/J.ECONLET.2014.05.020MaRDI QIDQ485582zbMATH OpenOpenAlexFDO

Authors Bing Han, Hayley H. Chouinard

Publication date 12 January 2015

Published in Economics Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.econlet.2014.05.020

zbMATH Keywords

product qualityadvertising intensitymarket size

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• Monopoly and product quality

Cited in

(6)

• Integration of development and advertising strategies for multi-attribute products under competition
• The effect of firm number on equilibrium product positioning and pricing: a marketing–production perspective
• Market concentration and persuasive advertising: a theoretical approach
• A note on price and quality competition between asymmetric firms
• Multiproduct Duopolists
• An analytical model of the relationship between product quality and advertising

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