Advertising, brand loyalty and pricing

DOI10.1016/J.GEB.2007.12.004MaRDI QIDQ952764zbMATH OpenOpenAlexFDO

Authors Ioana Chioveanu

Publication date 14 November 2008

Published in Games and Economic Behavior (Search for Journal in Brave)

Full work available at URL http://bura.brunel.ac.uk/handle/2438/9085

zbMATH Keywords

advertisingoligopolyprice dispersionbrand loyalty

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38) Production models (90B30) Microeconomic theory (price theory and economic markets) (91B24)

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Cites work

• scientific article; zbMATH DE number 858900 (Why is no real title available?)
• A Model in which an Increase in the Number of Sellers Leads to a Higher Price
• A Model of Promotional Competition in Oligopoly
• Brand and price advertising in online markets
• Endogenous availability, cartels, and merger in an equilibrium price dispersion
• Equilibrium Distributions of Sales and Advertising Prices
• Informative Price Advertising in a Sequential Search Model
• It takes two to tango: equilibria in a model of sales
• One-way spillovers, endogenous innovator/imitator roles, and research joint ventures
• Search, Obfuscation, and Price Elasticities on the Internet

Cited in

(14)

• Pricing decisions with reference price effect and risk preference customers
• Brand and price advertising in online markets
• Brand positioning and consumer taste information
• Pricing and quality decisions of follower brands in presence of brand loyalty
• Advertising strategies in a franchise system
• Competitive strategies and market segmentation for suppliers with substitutable products
• scientific article; zbMATH DE number 5208322 (Why is no real title available?)
• A model of sales with differentiated and homogeneous goods
• Price competition and innovation in markets with brand loyalty
• Product quality, advertising intensity and market size
• Consumer search with asymmetric price sampling
• Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect
• Advertising and Cost Reduction
• An analytical model of the relationship between product quality and advertising

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