Advertising, brand loyalty and pricing
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Publication:952764
DOI10.1016/J.GEB.2007.12.004zbMATH Open1152.91441OpenAlexW2116228671MaRDI QIDQ952764FDOQ952764
Authors: Ioana Chioveanu 
Publication date: 14 November 2008
Published in: Games and Economic Behavior (Search for Journal in Brave)
Full work available at URL: http://bura.brunel.ac.uk/handle/2438/9085
Recommendations
- Brand and price advertising in online markets
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Marketing, advertising (90B60) Production theory, theory of the firm (91B38) Production models (90B30) Microeconomic theory (price theory and economic markets) (91B24)
Cites Work
- Title not available (Why is that?)
- Search, Obfuscation, and Price Elasticities on the Internet
- A Model in which an Increase in the Number of Sellers Leads to a Higher Price
- Equilibrium Distributions of Sales and Advertising Prices
- One-way spillovers, endogenous innovator/imitator roles, and research joint ventures
- A Model of Promotional Competition in Oligopoly
- It takes two to tango: equilibria in a model of sales
- Brand and price advertising in online markets
- Informative Price Advertising in a Sequential Search Model
- Endogenous availability, cartels, and merger in an equilibrium price dispersion
Cited In (14)
- Brand and price advertising in online markets
- Brand positioning and consumer taste information
- Pricing and quality decisions of follower brands in presence of brand loyalty
- Title not available (Why is that?)
- Advertising strategies in a franchise system
- Competitive strategies and market segmentation for suppliers with substitutable products
- A model of sales with differentiated and homogeneous goods
- Price competition and innovation in markets with brand loyalty
- Product quality, advertising intensity and market size
- Consumer search with asymmetric price sampling
- Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect
- Advertising and Cost Reduction
- An analytical model of the relationship between product quality and advertising
- Pricing decisions with reference price effect and risk preference customers
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