Brand positioning and consumer taste information

DOI10.1016/J.EJOR.2018.01.058zbMATH Open1403.90455OpenAlexW2793707165MaRDI QIDQ1754350FDOQ1754350

Authors: Arcan Nalca, Tamer Boyaci, Saibal Ray 

Publication date: 30 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://static.esmt.org/publications/workingpapers/ESMT-17-01_R1.pdf

Recommendations

• scientific article; zbMATH DE number 1336804
• Brand positioning under lexicographic choice rules
• Brand Extension as Informational Leverage
• Taste uncertainty and status quo effects in consumer choice
• Positioning of new brands in an experiment
• Advertising, brand loyalty and pricing
• Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
• Sensory analysis in the food industry as a tool for marketing decisions
• Positioning and pricing in a variety seeking market

zbMATH Keywords

information sharingproduct positioningstore brandsnational brandsuncertain consumer taste

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cites Work

• Strategic information sharing in a supply chain
• Title not available (Why is that?)
• Supply chain inventory management and the value of shared information
• Contracting to assure supply: how to share demand forecasts in a supply chain
• The Value of Information Sharing in a Two-Level Supply Chain
• Contracting and Information Sharing Under Supply Chain Competition
• Demand forecast sharing in a dual-channel supply chain
• Strategic interactions between channel structure and demand enhancing services
• Value of information in capacitated supply chains
• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Replenishment strategies for distribution systems under advance demand information
• Trust in forecast information sharing
• Shelf-space allocation of national and private brands
• Echelon reorder points, installation reorder points, and the value of centralized demand information.
• An option-pricing look at the introduction of private labels
• Location decisions: The role of uncertainty about consumer tastes
• Location-then-price competition with uncertain consumer tastes
• Improving supply-chain performance by sharing advance demand information
• Supply chains in the presence of store brands
• The impact of forecasting model selection on the value of information sharing in a supply chain
• Modifying customer expectations of price decreases for a durable product
• On the existence and social optimality of equilibria in a Hotelling game with uncertain demand and linear-quadratic costs
• Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Cited In (2)

• The strategic interaction between business mode and store brand introduction in a platform-based supply chain
• Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior

This page was built for publication: Brand positioning and consumer taste information

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1754350)