Brand positioning and consumer taste information

DOI10.1016/J.EJOR.2018.01.058zbMATH Open1403.90455OpenAlexW2793707165MaRDI QIDQ1754350FDOQ1754350

Arcan Nalca, Tamer Boyaci, Saibal Ray

Publication date: 30 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://static.esmt.org/publications/workingpapers/ESMT-17-01_R1.pdf

zbMATH Keywords

information sharingproduct positioningstore brandsnational brandsuncertain consumer taste

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cites Work

• Title not available (Why is that?)
• Strategic information sharing in a supply chain
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• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
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• An option-pricing look at the introduction of private labels
• Location decisions: The role of uncertainty about consumer tastes
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• Improving supply-chain performance by sharing advance demand information
• Supply chains in the presence of store brands
• The impact of forecasting model selection on the value of information sharing in a supply chain
• Modifying customer expectations of price decreases for a durable product
• On the existence and social optimality of equilibria in a Hotelling game with uncertain demand and linear-quadratic costs
• Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Cited In (2)

• The strategic interaction between business mode and store brand introduction in a platform-based supply chain
• Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior

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