Brand positioning and consumer taste information
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Publication:1754350
Recommendations
- scientific article; zbMATH DE number 1336804
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Cites work
- scientific article; zbMATH DE number 5076448 (Why is no real title available?)
- An option-pricing look at the introduction of private labels
- Contracting and Information Sharing Under Supply Chain Competition
- Contracting to assure supply: how to share demand forecasts in a supply chain
- Demand forecast sharing in a dual-channel supply chain
- Echelon reorder points, installation reorder points, and the value of centralized demand information.
- Improving supply-chain performance by sharing advance demand information
- Location decisions: The role of uncertainty about consumer tastes
- Location-then-price competition with uncertain consumer tastes
- Modifying customer expectations of price decreases for a durable product
- On the existence and social optimality of equilibria in a Hotelling game with uncertain demand and linear-quadratic costs
- Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
- Replenishment strategies for distribution systems under advance demand information
- Research Note—Competitive Bundling and Counterbundling with Generalist and Specialist Firms
- Shelf-space allocation of national and private brands
- Strategic information sharing in a supply chain
- Strategic interactions between channel structure and demand enhancing services
- Supply chain interactions due to store-brand introductions: the impact of retail competition
- Supply chain inventory management and the value of shared information
- Supply chains in the presence of store brands
- The Value of Information Sharing in a Two-Level Supply Chain
- The impact of forecasting model selection on the value of information sharing in a supply chain
- Trust in forecast information sharing
- Value of information in capacitated supply chains
Cited in
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