Brand positioning and consumer taste information

DOI10.1016/j.ejor.2018.01.058zbMath1403.90455OpenAlexW2793707165MaRDI QIDQ1754350

Arcan Nalca, Tamer Boyaci, Saibal Ray

Publication date: 30 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://static.esmt.org/publications/workingpapers/ESMT-17-01_R1.pdf

zbMATH Keywords

information sharingproduct positioningstore brandsnational brandsuncertain consumer taste

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items

The strategic interaction between business mode and store brand introduction in a platform-based supply chain

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