The strategic interaction between business mode and store brand introduction in a platform-based supply chain
From MaRDI portal
Publication:6140949
DOI10.1051/ro/2023113MaRDI QIDQ6140949
Publication date: 22 January 2024
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Transportation, logistics and supply chain management (90B06) Production theory, theory of the firm (91B38)
Cites Work
- Shelf-space allocation of national and private brands
- Supply chain interactions due to store-brand introductions: the impact of retail competition
- Fighting store brands through the strategic timing of pricing and advertising decisions
- Interaction of pricing, advertising and experience quality: a dynamic analysis
- Interaction between channel strategy and store brand decisions
- Brand positioning and consumer taste information
- Contract and product quality in platform selling
- Impacts of store-brand introduction on a multiple-echelon supply chain
- Managing brand competition with consumer fairness concern via manufacturer incentive
- Retailer's vertical integration strategies under different business modes
- The impacts of e-tailer's private label on the sales mode selection: from the perspectives of economic and environmental sustainability
- Agency selling or reselling: e-tailer information sharing with supplier offline entry
- Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
- Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
- The role of store brand positioning for appropriating supply chain profit under shelf space allocation
- Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising
This page was built for publication: The strategic interaction between business mode and store brand introduction in a platform-based supply chain
