The role of store brand positioning for appropriating supply chain profit under shelf space allocation
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Publication:2356210
DOI10.1016/J.EJOR.2013.05.018zbMath1317.90154OpenAlexW2063480125MaRDI QIDQ2356210
Shu-Jung Sunny Yang, Chia-Wei Kuo
Publication date: 29 July 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.05.018
game theorysupply chain managementshelf space managementmarketing-operations interfacecompetitive strategyprivate label positioning
Related Items (4)
The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Introduction of store brands considering product cost and shelf space opportunity cost ⋮ Interaction between channel strategy and store brand decisions
Cites Work
- Shelf-space allocation of national and private brands
- A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
- Supply chain interactions due to store-brand introductions: the impact of retail competition
- Product selection and space allocation in supermarkets
- A piecewise linearization framework for retail shelf space management models
- An uncooperative order model for items with trade credit, inventory-dependent demand and limited displayed-shelf space
- Exchange of Cost Information in Oligopoly
- A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
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