The role of store brand positioning for appropriating supply chain profit under shelf space allocation

DOI10.1016/J.EJOR.2013.05.018MaRDI QIDQ2356210zbMATH OpenOpenAlexFDO

Authors Chia-Wei Kuo, Shu-Jung Sunny Yang

Publication date 29 July 2015

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2013.05.018

zbMATH Keywords

competitive strategygame theorymarketing-operations interfaceprivate label positioningshelf space managementsupply chain management

Mathematics Subject Classification ID

Marketing, advertising (90B60) Applications of game theory (91A80)

Recommendations

• Shelf-space allocation of national and private brands
• Introduction of store brands considering product cost and shelf space opportunity cost
• Supply chains in the presence of store brands
• Competing with channel partners: supply chain conflict when retailers introduce store brands
• Store-brand introduction and production arrangement in the presence of multiple retailers

Cites work

• A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
• A piecewise linearization framework for retail shelf space management models
• A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
• An uncooperative order model for items with trade credit, inventory-dependent demand and limited displayed-shelf space
• Exchange of Cost Information in Oligopoly
• Product selection and space allocation in supermarkets
• Shelf-space allocation of national and private brands
• Supply chain interactions due to store-brand introductions: the impact of retail competition

Cited in

(7)

• Advertising games on national brand and store brand in a dual-channel supply chain
• Introduction of store brands considering product cost and shelf space opportunity cost
• Interaction between channel strategy and store brand decisions
• Horizontally differentiated store brands: production outsourcing to national brand manufacturers
• The strategic interaction between business mode and store brand introduction in a platform-based supply chain
• The role of brand spillover on firm's sourcing and contract decisions
• Shelf-space allocation of national and private brands

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