The role of store brand positioning for appropriating supply chain profit under shelf space allocation

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Publication:2356210

DOI10.1016/J.EJOR.2013.05.018zbMath1317.90154OpenAlexW2063480125MaRDI QIDQ2356210

Shu-Jung Sunny Yang, Chia-Wei Kuo

Publication date: 29 July 2015

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2013.05.018




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