The role of store brand positioning for appropriating supply chain profit under shelf space allocation

DOI10.1016/J.EJOR.2013.05.018zbMath1317.90154OpenAlexW2063480125MaRDI QIDQ2356210

Shu-Jung Sunny Yang, Chia-Wei Kuo

Publication date: 29 July 2015

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2013.05.018

zbMATH Keywords

game theorysupply chain managementshelf space managementmarketing-operations interfacecompetitive strategyprivate label positioning

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (4)

The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Introduction of store brands considering product cost and shelf space opportunity cost ⋮ Interaction between channel strategy and store brand decisions

Cites Work

• Shelf-space allocation of national and private brands
• A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Product selection and space allocation in supermarkets
• A piecewise linearization framework for retail shelf space management models
• An uncooperative order model for items with trade credit, inventory-dependent demand and limited displayed-shelf space
• Exchange of Cost Information in Oligopoly
• A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation

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