A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
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Publication:1017969
DOI10.1007/S00291-007-0117-0zbMATH Open1160.91313OpenAlexW1993152726MaRDI QIDQ1017969FDOQ1017969
Authors: Nawel Amrouche, Georges Zaccour 
Publication date: 13 May 2009
Published in: OR Spectrum (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00291-007-0117-0
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game theorymarketing channelshelf-space allocationprivate labelsNash and Stackelberg equilibriawholesale pricing
Cites Work
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation
- Channel coordination over time: Incentive equilibria and credibility
- Title not available (Why is that?)
- Product selection and space allocation in supermarkets
- An efficient algorithm to allocate shelf space
- A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
- Incentive strategies for shelf-space allocation in duopolies
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
Cited In (6)
- The role of store brand positioning for appropriating supply chain profit under shelf space allocation
- Managing brand competition with consumer fairness concern via manufacturer incentive
- Shelf-space allocation of national and private brands
- Competing with channel partners: supply chain conflict when retailers introduce store brands
- Suppliers' competition and manufacturer's product mix: the role of ingredient brand
- Introduction of store brands considering product cost and shelf space opportunity cost
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