A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
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Publication:1017969
DOI10.1007/s00291-007-0117-0zbMath1160.91313OpenAlexW1993152726MaRDI QIDQ1017969
Georges Zaccour, Nawel Amrouche
Publication date: 13 May 2009
Published in: OR Spectrum (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00291-007-0117-0
game theorymarketing channelshelf-space allocationprivate labelsNash and Stackelberg equilibriawholesale pricing
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Cites Work
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- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation
- Product selection and space allocation in supermarkets
- Channel coordination over time: Incentive equilibria and credibility
- A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
- An efficient algorithm to allocate shelf space
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