SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH

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Publication:5711106

DOI10.1142/S0219198905000545zbMath1111.90061OpenAlexW2067551151MaRDI QIDQ5711106

Guiomar Martín-Herrán, Sihem Taboubi

Publication date: 9 December 2005

Published in: International Game Theory Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0219198905000545




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