A dynamic model for advertising and pricing competition between national and store brands
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Cites work
- scientific article; zbMATH DE number 53238 (Why is no real title available?)
- Equilibrium pricing and advertising strategies in a marketing channel
- Informative Price Advertising in a Sequential Search Model
- Investigating dynamic multifirm market interactions in price and advertising
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
- On coincidence of feedback Nash equilibria and Stackelberg equilibria in economic applications of differential games
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- Retail promotions with negative brand image effects: Is cooperation possible?
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
Cited in
(40)- Predicting and optimizing marketing performance in dynamic markets
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Coordination of advertising free riding in hybrid channel supply chain
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- Pricing and advertising of private and national brands in a dynamic marketing channel
- Managing brand competition with consumer fairness concern via manufacturer incentive
- A Stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand
- Horizontally differentiated store brands: production outsourcing to national brand manufacturers
- Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Dynamic pricing of new products in competitive markets: a mean-field game approach
- Dynamic pricing, reference price, and price-quality relationship
- Recent developments in dynamic advertising research
- Cooperative advertising models in supply chain management: a review
- Modeling brand advertising with heterogeneous consumer response: channel implications
- Advertising, goodwill, and the Veblen effect
- When does eco-efficiency rebound or backfire? An analytical model
- National brand’s promotional pricing and advertising policies: spillover effect and quality difference
- A dynamic advertising model with reference price effect
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Fighting store brands through the strategic timing of pricing and advertising decisions
- Stochastic dynamic pricing and advertising in isoelastic oligopoly models
- Asymmetric information in a capital accumulation differential game with spillover and learning effects
- Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
- Finding optimal strategies in a multi-period multi-leader-follower Stackelberg game using an evolutionary algorithm
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken?
- Strategic interactions in traditional franchise systems: Are franchisors always better off?
- Bi-level programming approach to optimal strategy for vendor-managed inventory problems under random demand
- Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
- A two-period model of product cannibalization in an atypical closed-loop supply chain with endogenous returns: the case of DellReconnect
- Price competition and store competition: store brands vs. national brand
- Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
- Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
- Multistability and path dependence in a dynamic brand competition model
- Inter-organizational contract control of advertising strategies in the supply chain
- On coincidence of feedback and global Stackelberg equilibria in a class of differential games
- An analytical model of the relationship between product quality and advertising
- Advertising games on national brand and store brand in a dual-channel supply chain
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