A dynamic model for advertising and pricing competition between national and store brands
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Publication:958088
DOI10.1016/j.ejor.2007.11.043zbMath1151.91062OpenAlexW2124804420MaRDI QIDQ958088
Salma Karray, Guiomar Martín-Herrán
Publication date: 2 December 2008
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.11.043
Production theory, theory of the firm (91B38) Other game-theoretic models (91A40) Marketing, advertising (90B60)
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Cites Work
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- Equilibrium pricing and advertising strategies in a marketing channel
- Retail promotions with negative brand image effects: Is cooperation possible?
- On coincidence of feedback Nash equilibria and Stackelberg equilibria in economic applications of differential games
- Investigating Dynamic Multifirm Market Interactions in Price and Advertising
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
- Informative Price Advertising in a Sequential Search Model
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
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