A dynamic model for advertising and pricing competition between national and store brands
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Publication:958088
DOI10.1016/J.EJOR.2007.11.043zbMATH Open1151.91062OpenAlexW2124804420MaRDI QIDQ958088FDOQ958088
Authors: Salma Karray, Guiomar Martín-Herrán 
Publication date: 2 December 2008
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.11.043
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Marketing, advertising (90B60) Production theory, theory of the firm (91B38) Other game-theoretic models (91A40)
Cites Work
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
- Retail promotions with negative brand image effects: Is cooperation possible?
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- Investigating dynamic multifirm market interactions in price and advertising
- Equilibrium pricing and advertising strategies in a marketing channel
- On coincidence of feedback Nash equilibria and Stackelberg equilibria in economic applications of differential games
- Informative Price Advertising in a Sequential Search Model
- Title not available (Why is that?)
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
Cited In (40)
- Predicting and optimizing marketing performance in dynamic markets
- Coordination of advertising free riding in hybrid channel supply chain
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- A Stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand
- The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
- Managing brand competition with consumer fairness concern via manufacturer incentive
- Pricing and advertising of private and national brands in a dynamic marketing channel
- Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising
- Horizontally differentiated store brands: production outsourcing to national brand manufacturers
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Dynamic pricing of new products in competitive markets: a mean-field game approach
- Dynamic pricing, reference price, and price-quality relationship
- Cooperative advertising models in supply chain management: a review
- Recent developments in dynamic advertising research
- National brand’s promotional pricing and advertising policies: spillover effect and quality difference
- Advertising, goodwill, and the Veblen effect
- When does eco-efficiency rebound or backfire? An analytical model
- Modeling brand advertising with heterogeneous consumer response: channel implications
- A dynamic advertising model with reference price effect
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Fighting store brands through the strategic timing of pricing and advertising decisions
- Stochastic dynamic pricing and advertising in isoelastic oligopoly models
- Asymmetric information in a capital accumulation differential game with spillover and learning effects
- Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
- Finding optimal strategies in a multi-period multi-leader-follower Stackelberg game using an evolutionary algorithm
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken?
- Bi-level programming approach to optimal strategy for vendor-managed inventory problems under random demand
- Strategic interactions in traditional franchise systems: Are franchisors always better off?
- Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
- A two-period model of product cannibalization in an atypical closed-loop supply chain with endogenous returns: the case of DellReconnect
- Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior
- Cross-brand and cross-channel advertising strategies in a dual-channel supply chain
- Price competition and store competition: store brands vs. national brand
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective
- Multistability and path dependence in a dynamic brand competition model
- Inter-organizational contract control of advertising strategies in the supply chain
- On coincidence of feedback and global Stackelberg equilibria in a class of differential games
- An analytical model of the relationship between product quality and advertising
- Advertising games on national brand and store brand in a dual-channel supply chain
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