Inter-organizational contract control of advertising strategies in the supply chain

DOI10.3934/jimo.2021126OpenAlexW3191382085MaRDI QIDQ2165798

Yafei Zu

Publication date: 23 August 2022

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2021126

zbMATH Keywords

differential gamewholesale price contractadvertising strategiesconsignment contractsupply chain control

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Mathematical economics (91Bxx)

Cites Work

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