Pricing and advertisement in a manufacturer-retailer supply chain
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Publication:2356114
DOI10.1016/j.ejor.2013.06.007zbMath1317.90155OpenAlexW2067772542MaRDI QIDQ2356114
Jinfeng Yue, Bintong Chen, Jill Austin, Zhimin Huang
Publication date: 28 July 2015
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2013.06.007
Hierarchical games (including Stackelberg games) (91A65) Applications of game theory (91A80) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)
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