Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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Publication:2566046
DOI10.1016/j.ejor.2004.05.005zbMath1077.90009MaRDI QIDQ2566046
Zhimin Huang, Jill Austin, Min-Chiang Wang, Jinfeng Yue
Publication date: 22 September 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2004.05.005
91A80: Applications of game theory
91B60: Trade models
90B05: Inventory, storage, reservoirs
90B60: Marketing, advertising
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