Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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Publication:2566046
DOI10.1016/j.ejor.2004.05.005zbMath1077.90009OpenAlexW2083830628MaRDI QIDQ2566046
Zhimin Huang, Jill Austin, Min-Chiang Wang, Jinfeng Yue
Publication date: 22 September 2005
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2004.05.005
Applications of game theory (91A80) Trade models (91B60) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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Cites Work
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