Using MSRP to enhance the ability of rebates to control distribution channels

DOI10.1016/J.EJOR.2009.12.018MaRDI QIDQ2270301zbMATH OpenOpenAlexFDO

Authors Shilei Yang, Charles L. Munson, Bintong Chen

Publication date 18 March 2010

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2009.12.018

zbMATH Keywords

channel controlmarketingMSRPrebatessupply chain management

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Recommendations

• The impact of manufacturer rebates on supply chain profits
• The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
• The effects of consumer rebates in a competitive distribution channel
• A joint optimal pricing, rebate value, and lot sizing model
• Optimal rebate strategies under dynamic pricing

Cites work

• A joint optimal pricing, rebate value, and lot sizing model
• Consumer Heterogeneity and Strategic Quality Decisions
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Prospect Theory: An Analysis of Decision under Risk
• The effect of a temporary product distribution channel on supply chain performance
• The impact of manufacturer rebates on supply chain profits

Cited in

(7)

• Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
• Trade deals and/or on-package coupons
• A joint demand uncertainty, sales effort, and rebate form in marketing channel
• Customer rebates and retailer incentives in the presence of competition and price discrimination
• The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
• The effects of consumer rebates in a competitive distribution channel
• Selling format selection of supply chain in the promotion period

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