Using MSRP to enhance the ability of rebates to control distribution channels

DOI10.1016/j.ejor.2009.12.018zbMath1188.90140OpenAlexW1979288500MaRDI QIDQ2270301

Shilei Yang, Bintong Chen, Charles L. Munson

Publication date: 18 March 2010

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2009.12.018

zbMATH Keywords

marketingsupply chain managementrebateschannel controlMSRP

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (5)

Trade deals and/or on-package coupons ⋮ Customer rebates and retailer incentives in the presence of competition and price discrimination ⋮ The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework ⋮ The Effects of Consumer Rebates in a Competitive Distribution Channel ⋮ Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

Cites Work

• A joint optimal pricing, rebate value, and lot sizing model
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Prospect Theory: An Analysis of Decision under Risk
• Consumer Heterogeneity and Strategic Quality Decisions
• The effect of a temporary product distribution channel on supply chain performance
• The impact of manufacturer rebates on supply chain profits

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