Trade deals and/or on-package coupons
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Publication:2629695
DOI10.1016/j.ejor.2014.09.009zbMath1339.90184OpenAlexW2053389376MaRDI QIDQ2629695
Guiomar Martín-Herrán, Simon-Pierre Sigué
Publication date: 6 July 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://uvadoc.uva.es/handle/10324/27719
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Newsvendor model with voucher sales: a distributionally robust approach, The Effects of Consumer Rebates in a Competitive Distribution Channel, The influence of coupon duration on consumers' redemption behavior and brand profitability
Cites Work
- Customer rebates and retailer incentives in the presence of competition and price discrimination
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken?
- Who benefits from large rebates: Manufacturer, retailer or consumer?
- Using MSRP to enhance the ability of rebates to control distribution channels
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL