Prices, promotions, and channel profitability: was the conventional wisdom mistaken?

DOI10.1016/j.ejor.2010.12.022zbMath1250.91065MaRDI QIDQ713123

Guiomar Martín-Herrán, Simon-Pierre Sigué

Publication date: 26 October 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.12.022

zbMATH Keywords

game theory; marketing; marketing channel; economic power; instant rebates

Mathematics Subject Classification ID

91B60: Trade models

90B60: Marketing, advertising

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The Effects of Consumer Rebates in a Competitive Distribution Channel, Should companies jointly promote their complementary products when they compete in other product categories?, Consumer environmental awareness and competition in two-stage supply chains, Managing brand competition with consumer fairness concern via manufacturer incentive, The influence of coupon duration on consumers' redemption behavior and brand profitability, Pricing to accelerate demand learning in dynamic assortment planning for perishable products, Trade deals and/or on-package coupons, A dual-channel supply chain problem with resource-utilization penalty: who can benefit from sales effort?

Cites Work

• Shelf-space allocation of national and private brands
• A dynamic model for advertising and pricing competition between national and store brands
• Retail promotions with negative brand image effects: Is cooperation possible?
• On the coordination of dynamic marketing channels and two-part tariffs
• A supply chain under limited-time promotion: The effect of customer sensitivity
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL